CategoryRetail

Operational tools
for the floor.

A case study in designing for the associate — reducing cognitive load and recovering time on the retail floor so the real work of helping customers can happen without the interface getting in the way.

CompanyREI

Year2021

PlatformiOS · Android

FocusOperational mobile · Floor tools

Case studies — retail

01 project

REI · Employee Mobile — rethinking the floor tool

Retail employees were spending too much time navigating an inefficient interface to help customers. A redesign of the floor associate app — focused on the glance — recovered the equivalent of 20,000 associate hours per year. Paid back inside one quarter.

View case study

2021Mobile · iOS / Android
Principal designer

MobileOperationalEfficiency

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Operational toolsfor the floor.

Case studies — retail

REI · Employee Mobile — rethinking the floor tool

Operational tools
for the floor.