Three case studies spanning behavioral health booking, personalized provider search, and unified member experience — designed to reduce friction and build trust at the highest-stakes moments in the patient journey.
Promoted to Senior Principal in recognition of cross-team influence on integration and personalization strategy. Leading the design of a unified member experience across care navigation and behavioral health — meeting members where they are, regardless of benefit type or coverage.
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Members navigating employer health benefits face a fragmented, high-stakes search for the right provider. A redesigned finder experience surfaced personalized recommendations across diverse coverage types and clinical needs — reducing friction and increasing confidence at the moment of decision.
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Access to therapy is often abandoned at the booking step — too many choices, too little guidance. A clinician-first booking flow placed the therapist's human story at the center of the decision, increasing completed bookings and supporting continuity of care for recurrent engagement.
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