Tim Greenzweig
SEA · est. 2008
How I work

My design process.

Variations are inevitable, but this is the process I like to follow. Good design is iterative by nature — the phases below rarely happen in a straight line.

01

Research

02

Concept

03

Design

04

Prototype

05

User Test

06

Iterate

I enjoy designing software for people who need technology to enhance their work, not get in the way of it. The process is the framework — the real work happens in the field, watching people do their jobs.

Philosophy

Operational software is not consumer software.

People use consumer software for joy or curiosity. They use operational software because they're on the clock. The kindness you can offer them is to be invisible — to let the moment of looking at the screen be the shortest part of their day.